A powerful database is more than just data warehousing and software. It takes a staff of smart, knowledgeable professionals to make your database perform as a successful CRM initiative. Gregory Strategic can provide every service needed by your stores’ marketing, finance and real estate departments.

Our hands-on, experienced managers and staff drive your database to reach its full potential. We work to minimize cycle time, lower costs, improve results and deliver your CRM vision using advanced statistical techniques.

Gregory Strategic’s database hygiene service cleans your database. By eliminating duplicate records and unwanted names, your direct mail marketing costs can be reduced. With today’s transient lifestyles, keeping up with existing customers is more difficult than ever. Gregory Strategic will keep your database clean and up-to-date, always ready for the next report or mailing campaign. Our database hygiene service includes:

With decades of experience, Gregory Strategic understands retail. Thoughtful analysis and reporting are key to driving sales and to providing direction for creative, new methods of reaching the customer. Our commitment to you is clarity of information. We’ll never hand you a report with confusing data or meaningless information. We listen to your requests. We provide clear, concise answers to your needs. We don’t simply “take the order”; we are engaged in every step of the process. When we see a better way to do something, we recommend it.

Some of the specialty reports we produce using your data:

Zipple

Gregory Strategic’s zip code calculation utility.

We have used this in-house application for a number of years to assist clients narrow the focus of their mailings to a specific mile radius of their stores. E-commerce customers have used Zipple in the same manner to broadcast messages only to customers within a certain drive time of a store, event or other location.

Now a web-based version is currently under development by Gregory Strategic.

Click below to see a sample of the finished product. This sample will find all the zip codes within X-miles of a store or all zip codes between two points. The results of both searches are exportable to Excel. The final version will allow part or all of a customer database to be uploaded, (for privacy, only customer ID and zip code will be required), and Zipple will append the nearest store number to every record.

If you’d like more information about Zipple along with pricing and estimated completion date, please contact Kaye Hutchins at 817.231.0786.

Zipple: Google didn’t mean anything either.

Click here to try it.